Event Planning

Event Planning Checklist

NOLA & NYC Venue Management

Overall Progress

0%

0 of 25 tasks completed

Event Timeline Checklist

Complete all milestones for a successful event production

18 months before

Secure preliminary venue dates

Venue
🎯 Milestone

Initial artist/talent negotiations

Artist

12 months before

Finalize venue contract

Venue
🎯 Milestone

Apply for event permits

Legal
🎯 Milestone

Secure insurance quotes

Insurance

9 months before

Book production team (sound, lights)

Production

Finalize artist contracts

Artist
🎯 Milestone

Reserve catering vendor

Vendor

6 months before

Launch music promotion campaign

Promotion
🎯 Milestone

Submit to radio/streaming playlists

Distribution

Confirm all permits approved

Legal
🎯 Milestone

Book transportation/logistics

Logistics

3 months before

Finalize marketing collateral (posters, social)

Marketing

Distribute press releases

PR
🎯 Milestone

Confirm all vendor contracts signed

Vendor
🎯 Milestone

Begin ticket pre-sales

Ticketing
🎯 Milestone

6 weeks before

Final artist/crew schedule confirmation

Artist

Load-in logistics finalized

Logistics
🎯 Milestone

Confirm catering final headcount

Vendor

2 weeks before

Final soundcheck with artist

Production

Confirm all crew attendance

Production
🎯 Milestone

Last-minute promotion push (social, radio)

Promotion

Week of event

Final security/safety walkthrough

Safety
🎯 Milestone

Confirm artist arrival & accommodations

Logistics
🎯 Milestone

Run final technical rehearsal

Production
🎯 Milestone

Music Promotion & Distribution Strategy

Pre-Event (3 Months)

  • Submit singles to Spotify/Apple editorial playlists
  • Pitch to radio stations in market (WWOZ NOLA, Hot 97 NYC)
  • Create event-specific playlist on all platforms
  • Launch TikTok/Instagram campaign with artist clips
  • Send press kits to music journalists

Event Week

  • Live-stream performance on YouTube/Instagram
  • Create Instagram Reels of soundcheck/behind-scenes
  • Push merchandise with artist signature
  • Collect fan contact info for email list
  • Record high-quality audio for streaming release

Post-Event (2-4 Weeks)

  • Upload live performance to all streaming platforms
  • Distribute event recap video to all socials
  • Pitch live recording to podcasts/music blogs
  • Collect user-generated content (fan videos)
  • Send thank-you emails with exclusive content

Long-Term (Ongoing)

  • Collect streaming royalties via PRO (ASCAP/BMI/SESAC)
  • Monitor playlist placements monthly
  • Build email list for future tour announcements
  • Track social media growth from event exposure
  • Plan follow-up shows based on demand data

Revenue Tracking: All streaming revenue collected through DistroKid/Tunecore and deposited directly to Big Red NOLA Publishing account. Full transparency reports issued quarterly with artist audit rights.

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